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19 Ridiculously Simple Lessons in Persuasion

Lesson 9 - Noticing🔝

This lesson is to notice.

Today, pay attention to the messages you are receiving. Who are they from? What are the trying to get you to do? Do you get email messages, tweets, texts? What is the hidden command? What techniques of persuasion are being used?

Notice when you're being persuaded. This isn't easy. As persuasion is often subtle and can be below the subconscious. Notice when you're trying to persuade yourself or others. Look at ads and try to see the persuasive elements.

Being aware means slowing down and paying attention. Most of the time, persuaders will be talking to your subconscious so it may be undetectable. Detecting persuasion won't happen right away but will take practice. All ads are trying to persuade you so they're a good place to start.

Notice how you feel while interacting with others. If you have a pet notice how you try to persuade it. Track what triggers your good and bad feelings. Track what works.

Take pictures.

Listen closely. Watch closely.

Look at items you've bought. Why? What was the persuasion factor?

How do you feel from comments/behaviors of friends.

Notice one thing at a time.
  • Body language
  • Tone of voice
  • Dress
  • Colors
  • Fonts

    Notice good emails vs poor emails. A good email makes you feel good and a poor email makes you feel bad. There are subtle issues that can come up in emails including the order of the names you send the email to.

    Book covers, titles, subtitles. Start collecting these rules in your persuasion notebook.

    Who are you trying to persuade? Why? What do you want them to do? Did it work?

    Today, notice your feelings. What brought on the happiness? What angered you? What made you want to punch someone in the nose.

    One of the keys to persuasion is getting people to like you. The more someone likes you the easier they are to persuade. So noticing what you like and dislike in others is a great place to start creating some of your own rules to learn.

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